It’s the style with a Kodak Ektachome tone curve. It is grayscale neutral, but white balance is shifted a tiny bit to the cold spectrum. Contrasts are medium strong, highlights are monitored not to burn out too much. Greens are desaturated to become darker, royal and strong. Blues are powerful. All colours are vivid, but skin tones remain natural. Fade is applied, but it is very mild and almost invisible.